Optimised comfort, colour creativity and respect for the hair

This odourless, ammonia free product has been optimised for scalp comfort.
Hair smoothness is maintained for a softer feel. Inoa truly invents a new era of permanent hair colour. It respects the hair's natural essential amino acids and lipid balance.
It provides unlimited colour creativity with predictable shades: true neutralising cool shades to vibrant and luminous warm shades. It lightens up to 3 levels and gives exceptionally even coverage from root to tip. It gives perfect coverage of white hair.

Inoa offers 52 shades that deliver the exact quantity of tone and reflect for a remarkable hair colour result.